World Wide Fund for Nature (WWF)

The World Wide Fund for Nature (WWF) is an international non-governmental organization founded on April 29, 1961, working in the field of the wilderness preservation, and the reduction of humanity's footprint on the environment.

WWF's mission is to stop the degradation of our planet's natural environment, and build a future in which humans live in harmony with nature.

In order to achieve this mission, WWF focuses its efforts on two broad areas: 

The first, is to ensure that the earth's web of life - biodiversity - stays healthy and vibrant for generations to come. We are strategically focusing on conserving critical places and critical species that are particularly important for the conservation of our earth's rich biodiversity. 

The second, is to reduce the negative impacts of human activity - ourecological footprint. We are working to ensure that the natural resources required for life -land, water, air - are managed sustainably and equitably.

Coastal East Africa Initiative

From coastal forests and savanna woodlands to mangroves and coral reefs, East Africa's coastline is one of the continent’s most biologically diverse areas. WWF is working to conserve these important habitats, which are home to abundant wildlife and sustain the livelihoods of millions of people. The coasts of Kenya, Tanzania and Mozambique offer a rich mosaic of coral reefs, mangroves, lowland forests and savanna woodlands.

Coastal East Africa including Kenya, Tanzania and Mozambique shares a coastline and a myriad of essential and key natural resources, forests and a variety of ecosystems which support rich biodiversity. Unfortunately, for all its natural resources, Coastal East Africa is seen to have some of the highest rates of poverty in the world.

Coastal conservation

WWF is working with partners at the local, national and regional level to secure a healthy environment along the coast of East Africa.

This will be achieved by: 

  • helping coastal communities sustainably manage natural resources for their own benefit;
  • strengthening national legislation and management systems for sustainable fisheries and logging operations;
  • improving habitat and species conservation; and
  • developing effective marine protected areas.


Contact details of partner: 

WWF Madagascar Country Office,

B.P. 738 Antananarivo 101
+261 20 22 34885
+261 20 22 34888

Partner/Stakeholder Category: 
Non Governmental Organizations (NGO)